When starting a business online, you definitely would have great ambitions to rule the world. But it isn’t as easy at it seems to be. Running a business online isn’t easy since you’d have to make a website, and also rank it on Google. And ranking on Google isn’t an easy task, it requires strategy, hard work, smart work and many other implementations of your intelligence. In this article, we’re going to learn how to rank your website on Search Engine Result Page or SERP(basically, Google).
What is SEO?
Let’s start from the beginning, what actually SEO means? You may have come across agencies offering SEO services to businesses. What actually does it mean? SEO stands for Search Engine Optimization. It is a term in the digital world which means optimizing your rank on Google from down position to the first position.
When you search for a certain keyword, it shows you up dozens of website’s links and easy website’s position defines its rank. Which one would you prefer to choose? Obviously, the first one because you’re too lazy to go for the second one for no reason. Your website’s rank defines your average SEO score(with multiple keywords that you’re ranking for).
Factors Contributing To Your SEO Score
Now as you already know about SEO, you’d definitely want to increase your score because the higher the rank you are, the more visitors you’d get and the more visitors you have, the more conversion/sales you’ll have. Now we’ll see which are the most common factors that contribute your SEO’s rank in search engines.
Content Is King
It is far proven that content is king because the more content you have on your website, Google finds it more effective to be rankable. But this doesn’t mean you’ll just keep writing and exceed 5,000+ words in a single word. No, this wouldn’t be relevant and Google is aware of this. So whatever you write, write it long enough to make it meaningful.
It is well obvious that Google would prefer to rank popular websites than that of new websites with almost everything new. Now it’s quite discouraging, right? Nothing much to be disappointed. How do we get famous? The fame is decided by user engagement on your website. How do you get engagement out of your followers? Write something that is worth reading. It should be attractive according to your fan’s interest. You can analyze your follower’s interest by viewing the number of your post’s likes and which content is liked by your audience the most.
Now if you write something about their interest, they’d be interested in it and would more likely to share the content. Now if people share, their friends/followers would read and they’d share too if interested. And if you’re lucky and your content is worthy enough, you can even get viral. Once you get viral, congrats! You’ll definitely get more rankings per keyword because you technically became “famous” by getting viral in a very short period.
Your website’s structure is what defines how good your website looks. Imagine if you’re visiting a website and if their data are structured very properly. It would surely attract your eyes. You’re fascinated and you’ll more likely visit that website again in future. Now coming back to your own website, you’ll want this to happen to your visitors too! Make sure your website is well-structured enough to attract people to visit your website again and again.
Your website’s load speed affects your ranking too. Google wouldn’t like to rank a website with a slow load time. So make sure you choose your hosting provider precisely to avoid bad load times.
Since it’s just an introduction, we’ll limit the article up to there because the above-mentioned points are appropriate enough to be in “Introduction”. If you’re searching for a web hosting that brings you up benefits